It's All about Going Up

Centered on the empowering concept of "Going UP," this brand redesign reimagines TradeUP's visual identity by building upon its existing curved elements. The design strategically incorporates upward-trending graphics and dynamic motion that symbolize growth, momentum, and financial ascent. Every visual touchpoint—from logo refinements to interface elements—transforms familiar curves into powerful symbols of progress. This cohesive visual language captures TradeUP's core mission: empowering traders to rise, succeed, and reach new heights in their investment journey while maintaining the platform's modern, accessible character.

Category

Brand Identity
Brand Guideline
Motion Graphic