Films give us new perspectives—vision—and direct our attention toward the essential truths of life—focus. Together, they express how the festival celebrates storytelling that both broadens our horizons and deepens our awareness. The brand identity re-design for Shanghai International Film Festival focuses on the state of being in and out of focus. It indicates a process of trying and experimenting, searching for the answer, thereby resembling our journey of finding the truth—the vision. A good film takes us onto this journey, and helps us discover the focus of life.