For its Chinese New Year collection, fashion brand Me&City introduced the theme “Reviving Your Chinese Heritage,” celebrating traditional Chinese culture through contemporary fashion. The collection features two iconic creatures deeply rooted in Chinese symbolism: the crane and the dragon.

Tasked with developing the creative direction and key visuals, I explored the intersection of tradition and modernity through typography. By reinterpreting Roman letterforms with the expressive strokes and fluidity of Chinese calligraphy, I created a distinctive typographic language that bridges Eastern and Western aesthetics, bringing a contemporary expression to the spirit of Chinese New Year.